SKETCH BOOK: Outreach Scripts & Templates

Sometimes the hardest part of putting yourself out there is figuring out what to say.

When I first started building my art business, I quickly realized that opportunities weren’t always going to come directly to me.

Sometimes I had to introduce myself, reach out to potential customers, pitch an idea, or follow up on a conversation.

And honestly, knowing how to communicate professionally while still sounding like myself was something I had to learn.

From commission inquiries to business collaborations, I’ve spent time figuring out how to approach conversations that could lead to new opportunities.

That’s why I created Outreach Scripts & Templates.

This section of SKETCH BOOK is designed to help artists feel more confident initiating conversations, communicating with customers, and presenting their businesses professionally.

WHAT YOU’LL LEARN

Inside this guide, we’ll explore:

✦ Introducing Yourself Professionally — Communicating who you are and what you create.

✦ Reaching Out to Potential Customers — Approaching new conversations with confidence.

✦ Commission Inquiry Responses — Communicating pricing, availability, and project details.

✦ Brand & Business Outreach — Exploring how to introduce your work to potential collaborators.

✦ Following Up — Continuing conversations without feeling uncomfortable or overly persistent.

✦ Payment Communication — Discussing deposits, invoices, and outstanding balances professionally.

✦ Customizable Scripts & Templates — Using adaptable wording for common art business situations.

WHO IS THIS GUIDE FOR?

♡ Artists who feel nervous reaching out to potential customers.

♡ Creatives who want to pitch brands or businesses.

♡ Artists who struggle with responding to commission inquiries.

♡ Business owners who want to improve their communication.

♡ Anyone who wants practical examples of what to say in professional situations.

♡ PREORDER INFORMATION

Price: $25 USD — One-time purchase

Format: Digital PDF

Release Date: November 1, 2026

Status: Available Now!

Preorder your copy today to receive this section of SKETCH BOOK when it officially releases.

Your purchase will be processed at checkout, and your digital PDF will be delivered electronically to your email on November 1, 2026.

Please note: This is a digital product. No physical book will be shipped.

This guide is also included in the complete SKETCH BOOK playbook, available separately for $125.

SKETCH BOOK is separate from the SKETCH BOOK Substack newsletter and its paid subscription.

The information shared is based on my personal experiences. Templates are intended as customizable examples and do not guarantee responses, collaborations, or sales.

A NOTE FROM THE AUTHOR ♡

I know how intimidating it can feel to put yourself and your artwork in front of someone new.

But sometimes one conversation can introduce you to an opportunity you wouldn’t have discovered otherwise.

I hope these scripts help make those conversations feel a little easier.

With love,

Lauren King ♡